This is the only way you can easily associate all of your online marketing efforts to the bottom line of your business. Goals are one of the most important metrics to configure in your Google Analytics account. Metrics that tell you if visitors are becoming customers There are many tools that allow you to do collect feedback, such as Zen desk or Users Voice. To make it simple, user experience will be one of the biggest bottlenecks for your business if it is ignored. Visitor feedback-The best websites ask for feedback from their visitors in order to continuously improve the overall user experience of their site.So this is an important secondary metric to look into. The fact of the matter is, if your site is slow (takes more than 4Р’В seconds to load), your bounce rate will be high. Site speed-Tells you how long it takes for your site and pages to load.This is an early indicator that you need to explore the overall look/feel, messaging and functionality of your website. Why is this important? If visitors are leaving right away, it could be that they didn't have a great experience on your website. Bounce rate-Tells you what percentage of your visitors leave your site after visiting the homepage.Metrics that tell you about how engaged your visitors are Furthermore, if people are talking and providing some sort of negative feedback, itРІР‚в„ўs important for you to listen, analyze and respond in order to avoid negative word-of-mouth affecting your business. If people are not talking about you, providing reviews or recommendations, you can rest assured it will affect the number of customers you get. Social media traffic is important, especially in the awareness and consideration part of your customer life cycle.Referral traffic also tends to have higher conversion rates if the referring sites are relevant to your industry. These relationships are important to cultivate and build on an ongoing basis to improve your overall search ranking. As your business begins to grow, other businesses that are in the same industry will want to get to know you, partner with you and link to your site-referring visitors to your site. Referral traffic is another key metric.ItРІР‚в„ўs important to understand what keywords people are searching for in order to create relevant content that answers specific questions. Organic search traffic is a very important indicator because it tells you how much search traffic is coming to your site.As this value rises, itРІР‚в„ўs a good indication that your overall marketing efforts are proving effective. You will want to observe this metric to see how it improves over time. The more direct visitors you have, the more brand aware visitors are becoming and that's a good thing. Direct traffic means how many visitors came directly to your site.What does this mean for you? Let's have a closer look. The primary traffic segments here include: direct, organic, referral, social and paid. Traffic sources-Where traffic is coming from is an important metric because itРІР‚в„ўs your first look to see if your dayРІР‚вЂtoРІР‚вЂday online marketing activities are proving to be effective. Metrics that tell you where your visitors come from Below are some key metrics that are important for your business and that you should review on a regular basis. If your website was built without it you can easily set it up using these instructions to capture the important data it generates. One of the most popular and powerful analytics tools available for small businesses is Google Analytics. Understanding small data as it relates to your business With this article, my goal is to focus on common sense data you can review to make decisions to improve your online marketing efforts. There are lots of metrics and data to measure and analyze as you build your businessРІР‚в„ўs digital presence. In my previous article, I discussed what small data is and how it can have a major impact on your business. Growth & Transition Capital financing solutions

Industrial, Clean and Energy Technology (ICE) Venture Fund

Measuring web traffic tools